What are the next steps for Balance? Where do you see the brand going within the next 5 years?
We’re always aiming to expand, to have more to offer and we’ve got big plans to take Balance Festival to new locations – I can’t say too much about that right now, but it’s a really exciting prospect.
In the meantime, we know that a big part of living a more fulfilling life comes from within, so we’ll be producing more content aimed at providing people with the right tools and knowledge to assist in their self-development – this covers everything from sleep to relationships, careers, mental health, fitness, wellness and travel.
We’re also really excited to launch our B2B arm, Futureminded. Our first event in October celebrates next generation brands pioneering a revolution within their own categories – wellness, food, fitness, travel, beauty and tech – like many of the brands that we have at Balance Festival. We’ll be holding masterclasses with some amazing individuals, including Ibrahim Ibrahim of Portland Design, Megan van Someren of Canteen Consulting and Communications Trainer Amy Tez.
We’ll also be releasing our latest research project, produced in partnership with Allegra Strategies, which looks at the megatrends shaping the future of the UK wellness industry.
Any major learning curves? What would you have done differently when you first started?
To be honest, everything we’ve done has been part of the process and any mistakes we’ve made have been part of that. We wouldn’t be where we are without them, but we’re still making baby steps and this is just the beginning of our journey.
However, I would say that Balance Festival was designed to help anyone start their wellness revolution, but in reality it’s attracted an already converted crowd and so we created a niche without intending to. Wellness is everywhere and definitely a megatrend, but as a whole the industry can still be quite exclusive and price sensitivity can be a barrier to entry.
As an industry, we need to make wellness more mainstream to be able to grow, without losing our authenticity and aspirational brand positioning. It’s a big challenge!
Best business advice you’ve ever received?
Dedicate your life to something you love and you’ll never work again in your life.
How can we all live a more Balanced life?
By remembering that we’re all individual and there’s no one size fits all, so your wellness journey needs to be about you. It might take a bit of trial and error to find out what works for you, but it all starts with stepping outside your comfort zone and overcoming that initial fear. This could be trying a new workout, picking a challenge to train for or attending a workshop about something you know nothing about. Ironically, you might need to unbalance your current routine to find your own balance!